Traditionally, plastics are often seen as an environmental burden. But with the Cradle to Cradle approach, plastics become sustainable materials. This approach ensures that all the materials we use are either biodegradable or can be recycled indefinitely without losing quality. This means that there is no waste, but a closed material cycle. Plastic waste can be continuously recycled and unavoidable abrasion becomes a biological nutrient.
Let's imagine a world in which all companies follow this approach. It would not only reduce the extraction of raw materials, but also drastically reduce pollution. In such a system, even more plastics could and should be used. After all, the more high-quality, recyclable plastics there are in circulation, the greater the resource that can be used again and again.
This approach also opens up completely new business models and innovation opportunities. We can develop products that are specifically designed to be easily dismantled and recycled after use. This not only promotes environmental friendliness, but also economic efficiency, as dependence on new raw materials is reduced.
MORE plastics can therefore make sense - if they are produced and recycled in line with the cradle-to-cradle approach. They are then no longer disposable products, but part of a sustainable, regenerative system that both protects the environment and offers economic benefits.
By taking this path, we can meet the challenges of our time while maximizing the benefits of plastics in a sustainable economy.
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